EU PHARMA FORUM

Be part of an important discussion about the new EU regulation for the innovative and generic pharmaceutical industry!

April 15, 2025 Hotel International

Miramarska cesta 24, Zagreb – Hall Market I

Find out how the future of the European pharmaceutical sector will be defined! 

Join us at EU Pharma Forum 2025 to create space for constructive discussions, exchange views and opinions, and explore challenges and opportunities in the healthcare sector together!

ABOUT THE CONFERENCE

The EU Pharma Forum is a leading event that provides an in-depth analysis of the impact of the first major reform of European pharmaceutical legislation. Through dialogue and the exchange of expert perspectives, we discuss the strategic implications of the reform, define challenges, and explore opportunities for the pharmaceutical industry in Croatia and Europe.

Goals of the EU Pharma Forum

Providing a Platform for Key Stakeholders

Serving as a central hub for identifying challenges and opportunities within the EU pharmaceutical sector arising from legislative changes under the "Pharma Package."

Encouraging Collaboration and Innovation

Fostering cooperation among all relevant healthcare system stakeholders to develop high-quality solutions and address challenges for the benefit of all EU citizens.

Addressing Key Challenges

Ensuring availability for medicine combating antimicrobial resistance, enhancing the sustainability of the industry, and accelerating access to new therapies, especially for rare diseases.

Why Participate?

The forum brings together key players in the healthcare system, enabling networking and dialogue at the highest levels.

The forum provides an understanding of regulatory changes at the European level that will impact all healthcare systems.

The forum facilitates the exchange of ideas to achieve a balance between innovation and the accessibility of new therapies.

Don’t miss the opportunity to be part of this important event! 

By participating, you become part of an important discussion, ensure your voice is heard, and actively contribute to shaping policies that will define the pharmaceutical industry in the coming years. 

Agenda

EU PHARMA FORUM

Discussion about the pharmaceutical legislation and the data protection in the EU

April 15, 2025.

Welcome and introductions of the Event   

08:30 – 09:00

Registration

09:00 – 09:05

Welcome and introduction of the Event

Antonija Mandić, moderator

09:05 – 09:10

Opening Remarks

  • Welcome and introduction of participants
  • Overview of the event and topics

Ana Soldo, President of Croatian Chamber of Pharmacists

Session 1 – The future of the European Health Union

09:10 – 09:20

Single European market for medicines

  • Reform of EU Pharmaceutical Legislation: How will the Pharma Package impact the European and Croatian healthcare systems and patients?

Keynote speaker: Tomislav Sokol, Member of the European Parliament

09:20 – 09:25

Croatian perspective on the EU Pharma Package

  • HALMED’s role in the context of the new pharmaceutical regulatory framework

Keynote speaker: Siniša Tomić, Head of Agency for Medicinal Products and Medical Devices of Croatia, HALMED

09:25 – 09:30

Aspirations of EU legislative initiatives on medicines

  • JAZMP’s role in the context of the new pharmaceutical regulatory framework

Keynote speaker: Momir Radulović, Executive Director of Agency for Medicinal Products and Medical Devices of the Republic of Slovenia, JAZMP

09:30 – 09:40

Impact of the reform on regulatory data protection

  • Incentive system for the protection of regulatory data

Keynote speaker: Goranka Marušić Kontent, Advisor for European Affairs in Agency for Medicinal Products and Medical Devices, HALMED

Session 2 – Regulatory Data Protection and Proposal for a new incentive’s framework

09:40 – 09:50

Regulatory Data Protection and Proposal for a new incentive’s framework

Keynote speaker: Roberta Savli, Executive Director of Public Affairs, EFPIA 

09:50 – 10:30

Panel discussion: “Ensuring the availability of medicines while supporting the competitiveness of the EU’s pharmaceutical industry

  • Discussion on the EU’s proposal to shorten regulatory data protection and orphan market exclusivity baseline for innovative pharmaceuticals
  • Will the incentive package be sufficiently attractive for the innovative industry?
  • Will the reform ensure improved access to innovative medicines for all EU member states?
  • Can the new legislation bring back research and development of new medicines to the EU?
  • Implications & analysis
 

Panel participants: 

  • Roberta Savli, Executive Director of Public Affairs, EFPIA
  • Ana Soldo, President of Croatian Chamber of Pharmacists 
  • Tomislav Sokol, Member of EU Parliament
  • Goranka Marušić Kontent, Advisor for European Affairs, HALMED
  • Yordan Aleksandrov, Senior Manager EU Government Affairs, Pfizer
  • Adrian van den Hoven, General Director of Medicines for Europe
 
10:30 – 10:45 COFFEE BREAK

Session 3 – The Role of Legislations on Investment for Innovation

10:45 – 10:55

The Role of Legislations on Investment for Innovation – Introduction into discussion

Keynote speaker: dr. Claus Runge, Chief Health Equity Officer SVP, Global Head of Public Affairs, Sustainability & Int. Engagement, Bayer

10:55 – 11:35

Panel discussion: “Challenges and opportunities in drugs availability”

  • Access and affordability of drugs across all 27 Member states
  • What approaches can be taken to make the EU a more appealing destination for investment in innovation?
  • What are some examples from EU countries that have successfully accelerated patient access to innovative products?
  • What strategies can the EU implement to strengthen its economic resilience against current geopolitical shocks?
 

Panel participants:

  • Ana Soldo, President of Croatian Chamber of Pharmacists
 
  • Claus Runge, Chief Health Equity Officer SVP, Global Head of Public Affairs, Sustainability & Int. Engagement, Bayer
  • Tea Strbad, Assistant for medical affairs in Croatian Health Insurance Fund, HZZO
 
  • Nikolina Dizdar – Čehulić, Chief Financial Officer, Pliva/Teva
  • Mislav Vučić, Chief Executive Officer, Jadran-Galenic Laboratory, Croatian Employers’ Association – Pharmaceutical Industry Association, HUP
 

Session 4 – The Role of Generic and Biosimilar Medicines in Enhancing Access

11:35 – 11:45

The Role of Generic and Biosimilar Medicines in Enhancing Access – Introduction into discussion

Keynote speaker: Adrian van den Hoven, Director General Medicines for Europe

11:45 – 12:25

Panel discussion: Will the EU pharmaceutical legislation reform lower the price of the medicines in the EU and ensure new drugs are more accessible?

  • Analysis of the patent expiration gap and generic availability
  • Discussion on improving access to medications
  • Bridging the gap: Ensuring equitable access to medicines across the EU
  • The Role of Generic and Biosimilar Medicines in Enhancing Access
 

Panel participants: 

  • Roberta Savli, Executive Director of Public Affairs, EFPIA
  • Adrian van den Hoven, Director General for Medicines for Europe
  • Ana Gongola, Croatian Employers’ Association – Pharmaceutical Industry Association, HUP. Member of the Management Board of Sandoz Croatia, and Director of Commercial Operations, Lek Slovenia
  • Eva Šintić, Acting Head of Department for Utilisation and Prices of Medicines, HALMED
  • Jelena Matuzović, Head of Medicine Service in Croatian Health Insurance Fund, HZZO
 
12:25 – 13:05  LUNCH BREAK

Session 5 – Financial aspect of the reform

13:05 – 13:15

Impact of the Pharma Package on healthcare financing

Keynote speaker: Yannis Natsis, Director of the European Social Insurance Platform, ESIP

13:15 – 13:55

Panel discussion: How will the EU legislative reform impact healthcare financing and the health market supply chain?

  • How will the reform affect healthcare system financing? Will services become more expensive?
  • Who will bear the financial burden of a potential price increase?
  • Impact of the Pharma Package on the health care market supply chain
  • Medicine shortages

Panel participants:

  • Jorge Batista, Senior Professional Affairs Advisor of the European Community Pharmacists (PGEU)
  • Yannis Natsis, Director of the European Social Insurance Platform, ESIP
  • Tea Strbad, Assistant for medical affairs in Croatian Health Insurance Fund, HZZO
  • Ana Soldo, President of Croatian Chamber of Pharmacists
  • Ivan Bumber, Policy & Public Affairs Lead ASB-HUB, Easter Europe, Pfizer
 

Session 6 – Challenges in health market supply chain

13:55 – 14:05

Challenges in health market supply chain – Introduction into session

Keynote speaker: Margriet Keijzer, Secretary General of Affordable Medicines Europe

14:05 – 14:45

Panel discussion: The EU response to the health market supply chain

  • Can the EU respond to all challenges in the potential new health crisis
  • Resilience and cohesion of the EU health market
  • Towards a unified future: Strengthening health systems in Europe
  • Role of health insurance in the formation of a single European health market in the medicines’ availability
 

Panel participants:

  • Ana Kontek, Head of Department for Availability of Medicines, HALMED
  • Diana Percač, President of Association of Wholesale Trade of Pharmaceutical and Orthopedic Products, Trade Department, Croatian Chamber of Economy
  • Yannis Natsis, Director of the Europen Social Insurance Platform, ESIP
  • Margriet Keijzer, Secretary General of Affordable Medicines Europe 
  • Tea Strbad, Assistant for medical affairs in Croatian Health Insurance Fund, HZZO
 

Session 7 – Closing Remarks and Q&A

14:45 – 15:00

Closing remarks: Ana Soldo, President of Croatian Chamber of Pharmacists

  • Summary of key points discussed
  • Next steps and action items
  • Q&A session

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SECURE YOUR SPOT

By clicking on BUY TICKET, you will be redirected to the Eventim ticketing system.

The ticket* price for one person is 249 EUR + VAT and includes:

• Admission to the full-day conference
• Refreshments during breaks
• Lunch

* The quote of 50 free registrations for members of the Croatian Chamber of Pharmacists has been filled. 

CONTACT

Email:

info@paradigma.biz

Telefon:

01 4400 492